Our Values

Our values are what guide us; our actions are how we live these values.

We’re not your average hydraulics supplier…


Hydraulics Online values


Our business is about people – not products

Hydraulics Online was founded to provide a personal, technical service tailored to each and every one of our customer’s needs – because there’s no such thing as a ‘one size fits all’ hydraulics solution, or anything customer-focussed in only supplying from a limited range of manufacturers and brands.

Our customers value our: teamwork, flexibility, knowledge, experience, independence and determination – and that all comes from people, not products.

Online doesn’t have to mean automated

That’s why, despite being an ‘online’ business, we do not allow customers to self-serve and simply ‘click and add to cart’ –  it’s one of the values that has shaped our whole business.

Hydraulic solutions and product selection can get complicated. Really complicated. And everyone knows that a little knowledge can be a dangerous thing.

So we take that risk away: every enquiry is handled by a human – a member of our technical team. And that means our customers can tap directly into nearly 100 years of real ‘human’ knowledge and experience.

Customer service and relationships come first

For us that means: we’ll give you best advice. We’ll get things right first time so that (apart from routine maintenance) you can ‘fit and forget’ the hydraulic systems and equipment that we supply, leaving you free to drive your own business and projects forward with complete peace of mind.

Our growth and geographical reach mean that we rarely meet our customers face-to-face. As an online business that trades globally – with 130 countries to date –  being able to build successful relationships with our customers is crucial. Our customers need a reason to come to us even when they have suppliers that are more local to them. We never lose sight of this.

Advice is only worth having if it’s independent and can be trusted

Our independence is highly prized by our customers and plays a key part in building trust and in mutual value creation.

With access to over 140 hydraulic manufacturers and distributors globally, we are completely independent. We are not tied to any single supplier or group of suppliers. We recommend what our customers need for their job, not what will help us meet targets imposed by suppliers (because we don’t have sales targets).

Our extensive market experience and library of case studies, testimonials and award wins demonstrates that we are recognised and trusted inside and outside of our industry for what we do.

Always tell it straight

If it can’t be done, we’ll tell you. We won’t make promises we can’t keep or over-promise and then under deliver. That’s bad service. And short-sighted.

We want you to partner with us for the long term, and that might sometimes mean telling you something you don’t want to hear: that “it can’t be done” within your system, time or budget constraints. But then we’ll also tell you why, and let you know if there’s another way of achieving your goal… and you’ll know we’ve explored all the options.

Drive innovation and competitive advantage in others

We are passionate about what we do – and get a ‘buzz’ from enabling clients to achieve. Whether you are a start-up or a big established name, we can help you to innovate and reach your creative potential.

Our team is tenacious and determined. We have a track record of stepping in to the breach, and are known for our uncanny ability to source or design what others may think is ‘obsolete’ or can’t be done. We relish challenges. And our independence when combined with nearly 100 years of technical experience means we face few constraints.

Be a trusted partner

We work with integrity – and are happy to work under non-disclosure agreements when commercially sensitive information and innovation is involved. Our word is good. We won’t take your ideas and promote them to others as our own.

If something is worth doing, it’s worth doing well

Don’t piggy-back off anyone else, don’t hang off anybody else’s coat tails. We’ve built our business the hard way without cutting corners; the right way. Our independence means we have no bias. We don’t pay for leads or ‘clicks’. And our ISO 9001:2015 accreditation has been secured through none other than The British Standards Institution to ensure we are really put through our paces.

Complacency and compromise suck. Be the best you can be

We have a real commitment to quality and continuous improvement: everyone is empowered to suggest improvements. Our ISO 9001:2015 accreditation, awards and testimonials are proof of this.

We’re always alert to opportunities to improve the way we do things and we invest in our own learning and self-development: for example participating in the Manchester Metropolitan University’s SMART Cheshire Innovation programme.

Pay it forward

We have provided financial support to a number of local and national charities and worthy causes over the years. We’ve even participated in charity runs and crossed the finishing lines of half-marathons.

Hydraulics Online has provided work experience placements to local schools and donated equipment and resources to support specific projects from time-to time. We have presented to Manchester Metropolitan University under-graduates and provided work-based learning placements for some of their Business Management degree students.

Locally, we work closely with UK Department of International Trade, both to leverage its support and to share our own experience with other businesses embarking on international growth.

At the other end of the spectrum, we believe in encouraging even the youngest generation to think ahead, explore the world and think about how their education connects with their future.

We were delighted when the children from Seabridge Primary School invited us in to be guests on their very own radio show… Listen to the full interview here.

Partner with us; achieve things you might not think possible…

Call us now on: +44 (0)845 644 3640 or enquire online and "let us take the pressure!"

“Can you let the boys know that they are providing us with great service, parts and information in all our locations. Your service is prompt and reliable; you’re our “go to” guys when it comes to hydraulics.”

Blog & Case Studies

Our Winning Streak Continues!

We’re delighted to be able to share more news of H

October 17, 2018 read more

Strictly Award Winning

We’ve always known that our operations director, H

October 3, 2018 read more

News Archive

Contact Us

Phone:+44 (0)845 644 3640

Units 2+3 Townend Farm
Audley Road
United Kingdom..

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